This gin has been made in small batches using only 100% english grain spirit. It takes its name from the number of botanicals used, and has been tailored to match the pallete of male drinkers. This male target market can also be seen from the attractive packaging design, which moves away from the floral designs of other brands. It is less sweet and floral than some gins, however it would still be perfect for use in a traditional gin and tonic.